BSB40820 Certificate IV in Marketing and Communication
(Direct entry)(CRICOS Course Code: 107207G)
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
AQF stands for Australian Qualification Framework while KIC stands for Kingston International College.
| Description | Amount |
|---|---|
| Application | $250.00 |
| Commitment | $1,000.00 |
| Tuition | $9,400.00 |
| Resource | $600.00 |
| Total course amount | $11,250.00 |
- All fees advertised are in Australian Dollars (AUD).
52 weeks (40 academic weeks + 12 weeks of study breaks)
Mandatory scheduled classes: 2 days weekly.
Academic support day: 1 day weekly, on Fridays.
20 hours academic contact weekly.
- Year 11 or equivalent and
- Complete KIC’s Language, Literacy, Numeracy and Digital (LLND) test with at least a score of IELTS 6.0, PTE 50, TOEFL 64, CEA 169, OET B overall test result.
| UNIT NO | UNIT CODE | UNIT TITLE | UNIT PREREQUISITE/S Units marked with an *asterisk have one or more prerequisites. |
UNIT DURATION (Weeks) |
|---|---|---|---|---|
| 6 CORE UNITS | ||||
| 1 | BSBCMM411 | Make presentations | Nil | 3 |
| 2 | BSBCRT412 | Articulate, present and debate ideas | Nil | 3 |
| 3 | BSBMKG433 | Undertake marketing activities | Nil | 3 |
| 4 | BSBMKG435 | Analyse consumer behaviour | Nil | 3 |
| 5 | BSBMKG439 | Develop and apply knowledge of communications industry | Nil | 3 |
| 6 | BSBWRT411 | Write complex documents | Nil | 3 |
| 6 ELECTIVE UNITS (3 Elective units from Group A + 3 units from Group B) | ||||
| 7 | BSBESB404 (Group B) |
Market New Business Ventures | Nil | 4 |
| 8 | BSBXCM401 (Group B) |
Apply Communication Strategies in the Workplace | Nil | 4 |
| 9 | BSBOPS404 (Group B) |
Implement Customer Service Strategies | Nil | 4 |
| 10 | SIRXMKT006 (Group A) |
Develop a Social Media Strategy | Nil | 3 |
| 11 | BSBMKG431 (Group A) |
Assess Marketing Opportunities | Nil | 3 |
| 12 | BSBMKG434 (Group A) |
Promote Products & Services | Nil | 4 |
| Academic weeks | 40 weeks | |||
| Course study breaks | 12 weeks | |||
| Total course duration for 12 units of competency | 52 weeks | |||
