Course Description:

Students will develop practical marketing skills and a broad understanding in a wide variety of marketing contexts. Students will learn how to apply solutions to a range of marketing situations and how to analyse and evaluate information from a range of sources. Students will additionally gain the knowledge and skills required to provide leadership and guidance to others.

Modes of delivery for this course are face-to-face class and online learning.


20 hours/week
Specific days will be advised during orientation

Resource Fees:


Tuition Fees:


Entry Requirements:

  • Australian Year 11 (or equivalent)
  • IELTS 5.5 overall or equivalent with no band score less than 5.0

Matured Aged students are assessed on case by case basis on their eligibility to enrol to the respective course based on their working experience if they do not have evidence of previous required academic qualifications.

Students will also be required to undertake Language, Literacy and Numeracy (LLN) test at the time of enrolment and at any time if the college believes that their levels are not up to standards. Even if student has the appropriate IELTS score, they are still required to do the LLN test at time of enrolment.


Total: 52 weeks
(40 study week + 12 weeks break)

Course Content:

BSBESB404 – Market New Business Ventures
BSBXCM401 – Apply Communication Strategies in the Workplace
BSBOPS404 – Implement Customer Service Strategies
SIRXMKT006 – Develop a Social Media Strategy
BSBCMM411 – Make Presentations
BSBMKG431 – Assess Marketing Opportunities
BSBMKG433 – Undertake Marketing Activities
BSBMKG434 – Promote Products & Services
BSBMKG439 – Develop and Apply Knowledge of Communications Industry
BSBMKG435 – Analyse Consumer Behaviour
BSBCRT412 – Articulate, Present and Debate Ideas
BSBWRT411 – Write Complex Documents

Assessment Methods:

  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer

Further Education:

BSB50120 Diploma of Business (107205J)

BSB50420 Diploma of Leadership and Management (104154F)

Intake Dates 2023/24

30/01/2023 Term 1
24/04/2023 Term 2
17/07/2023 Term 3
09/10/2023 Term 4
19/01/2024 Term 1 2024