Course Description:
Students will be taught how to handle the responsibility of leading marketing campaigns. Emphasis is placed on the integration of marketing theories into real life situations. Students will develop a sound theoretical knowledge base in marketing management before being given opportunities to practice a range of marketing skills – thus ensuring that graduating students are job ready and capable of effectively executing marketing functions.
Instalment Plan:
Monthly direct debit
Timing/Loading:
20 hours/week
Specific days will be advised during orientation
Training volume varies between 400-800 hours depending on the training requirements of trainees
Resource Fees:
$400
Tuition Fees:
$8,010
Entry Requirements:
- WACE / Cert IV (or greater)
- Completion of Cert IV in Marketing and Communication or obtain RPL or credit transfer for required units
Matured Aged students are assessed on case by case basis on their eligibility to enrol to the respective course based on their working experience if they do not have evidence of previous required academic qualifications.
Duration:
Total: 42 weeks
(36 study week + 6 weeks break)
One Semester
Not inclusive of unstructured training activities
Course Content:
BSBMKG507 – Interpret Market Trends and Developments
BSBMKG523 – Design and Develop an Integrated Marketing Communication Plan
BSBPMG522 – Undertake Project Work
BSBMKG501 – Identify and Evaluate Marketing Opportunities
BSBMKG502 – Establish and Adjust the Marketing Mix
BSBMKG506 – Plan Market Research
BSBMKG508 – Plan Direct Marketing Activities
BSBMKG509 – Implement and Monitor Direct Marketing Activities
BSBMKG514 – Implement and Monitor Marketing Activities
BSBMKG521 – Plan and Implement Sponsorship and Event Marketing
BSBMKG522 – Plan Measurement of Marketing Effectiveness
BSBMKG527 – Plan Social Media Engagement
Assessment Methods:
- Reports
- Interviews
- Role playing
- Case studies
- Group projects
- Observations
- Presentations
- Problem solving
Employment Opportunities:
- Marketing Manager
- Marketing Team Leader
- Product Manager
- Public Relations Manager