Course Description: 

Students will be taught how to handle the responsibility of leading marketing campaigns. Emphasis is placed on the integration of marketing theories into real life situations. Students will develop a sound theoretical knowledge base in marketing management before being given opportunities to practice a range of marketing skills – thus ensuring that graduating students are job ready and capable of effectively executing marketing functions.

Instalment Plan: 

5 Instalments (Every 6 weeks) 

Resource Fees: 

$360 

Tuition Fees: 

$4,200

Entry Requirements: 
  • WACE / Cert IV (or greater)
  • Completion of all core units for Cert IV in Marketing and Communication (or equivalent)
Duration: 

Total: 42 weeks
(36 study week + 6 weeks break)
One Semester

Course Content:

BSBMKG507 – Interpret Market Trends and Developments
BSBMKG523 – Design and Develop an Integrated Marketing Communication Plan
BSBPMG522 – Undertake Project Work
BSBMKG501 – Identify and Evaluate Marketing Opportunities
BSBMKG502 – Establish and Adjust the Marketing Mix
BSBMKG506 – Plan Market Research
BSBMKG508 – Plan Direct Marketing Activities
BSBMKG509 – Implement and Monitor Direct Marketing Activities
BSBMKG514 – Implement and Monitor Marketing Activities
BSBMKG521 – Plan and Implement Sponsorship and Event Marketing
BSBMKG522 – Plan Measurement of Marketing Effectiveness
BSBMKG527 – Plan Social Media Engagement

Assessment Methods:

  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager