Course Description: 

Students will develop practical marketing skills and a broad understanding in a wide variety of marketing contexts. Students will learn how to apply solutions to a range of marketing situations and how to analyse and evaluate information from a range of sources. Students will additionally gain the knowledge and skills required to provide leadership and guidance to others.

Instalment Plan: 

5 Instalments (Every 6 weeks) 

Resource Fees: 

$360 

Tuition Fees: 

$3,800 

Entry Requirements: 

WACE / Cert III (or greater)

Duration: 

Total: 36 weeks
(30 study week + 6 weeks break)
One Semester

Course Content:

BSBCMM401 – Make a Presentation
BSBCRT401 – Articulate, Present & Debate Ideas
BSBMGT407 – Apply Digital Solutions to Work Processes
BSBMKG417 – Apply Marketing Communication Across a Convergent Industry
BSBMKG418 – Develop & Apply Knowledge of Marketing Communication Industry
BSBMKG401 – Profile the Market
BSBMKG408 – Conduct Market Research
BSBMKG413 – Promote Products & Services
BSBMKG419 – Analyse Consumer Behaviour
BSBPRO401 – Develop Product Knowledge
BSBRES401 – Analyse & Present Research Information
BSBWRT401 – Write Complex Documents

Assessment Methods:

  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

Further Education:

BSB52415 Diploma of Marketing and Communication